Our story
Designed in Oslo. Built around one obsession: comfort and perfect fits.
Pierre Robert is a Norwegian underwear brand that brings together function, quality and Scandinavian design. We develop considered basics for women, men and children, made to last, and to feel right, every day.
The brand was founded in 1956, originally as a cosmetics label. In 2006 Pierre Robert was relaunched as underwear under Pierre Robert Group, a Nordic group that also owns La Mote, Norlyn, Black Horse and Finnwear.
With a design team in Oslo we develop garments suited to the Nordic climate and way of life, with uncompromising attention to fit, materials and comfort.
Comfort: all day longReal quality shows over time. Our garments are built to keep both their fit and their feel, wash after wash, season after season.
Scandinavian styleWe believe in timeless design with clean lines, easy colors and considered details: garments you can wear for a long time, and often.
Always within reachWe believe quality clothing should be easy to come by, which is why you will always find us in a shop near you.Retailers
Comfort is a style
We believe that comfort is the boldest, most stylish, most radical choice you can make. And we have believed that for over 20 years.
A Nordic brand
Pierre Robert is today an established Nordic brand, present in Norway, Sweden and Finland. We share one ambition: to make everyday essentials that give a sense of quality, comfort and confidence. Close to the body, close to everyday life.
“Often, it’s the little things that make the biggest difference. A good fit, carefully chosen materials, and the feeling of comfort that stays with you throughout the day. Our goal is to design products that make you feel good, every single day.”
Carina Oddanger, Pierre Robert Head of Design
